OTT has changed the way Indians watch entertainment and it is clearly going by the figures. As per reports, India currently has 350 million OTT users and is projected to reach 500 million users by 2025. As more and more users enter the OTT space, Airtel has come up with an all-in-one service. Multiple subscriptions are required. Today, Airtel launched Xtreme Premium, an app that will integrate 15 OTT services under one roof.
The list includes global favorites from SonyLIV, ErosNow, Lionsgate Play to local Indian OTTs like Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, and Shorts TV.
As an integrated digital platform, this is a win-win proposition for customers and OTT players alike as we embark on an exciting journey to mainstream digital entertainment in India. ,
Since it is a single app with a single subscription, users can search across all the services bundled with its integrated content search engine. This is a relief for those who are juggling more than one subscription in their house. Airtel Xstream Premium is available through the app or through the web on mobiles, tablets, laptops, and on TVs via the Xstream set-top box. Under the introductory offer, Airtel users will be able to avail of this service at the rate of Rs 149 per month or Rs 1,499 per year.
