BCCI New Title Sponsor: Whatever series Team India will play in the country, there will be no PayTM add-on to its sponsorship. Mastercard now serves as the BCCI’s title sponsor in place of Paytm. Paytm had prematurely terminated its contract with BCCI. MasterCard will now serve as the official title sponsor of all matches, both domestic and foreign, staged in India.
Quit Paytm
The Board of Control for Cricket in India (BCCI) had been asked by Paytm to transfer its rights to MasterCard. By BCCI, Paytm’s request has been granted. In the year 2019, BCCI extended the Titus sponsorship with Paytm for four years, then the deal was fixed for Rs 3.80 crore for a match, earlier this amount was Rs 2.4 crore, but in 2022 itself Paytm broke the deal. Gave.
Mastercard is the new title sponsor
A BCCI official was quoted by Inside Sports as saying, “Paytm had sent a request to transfer the rights. It is true that there is a clause allowing the right to be transferred to a third party. In two weeks, the contract with the new sponsor will be finished. Up until 2023, he will be the title sponsor.
Leave the contract
It has become common practice for sponsors to leave their contracts with BCCI midway. Earlier, Oppo had abandoned its Indian team jersey sponsorship deal midway and the rights were transferred to Byju’s. Even in the IPL, Vivo recently quit the agreement in the middle, and the Tata Group was handed the rights.
Home series to be held in September
In September, the Indian squad will host a series against Australia and South Africa. The Indian team will depart for Zimbabwe in the first week of August after ending its tour of the West Indies at the same time. Here Team India will play a three-match ODI series from August 18 to 22. On the actual domestic tour, MasterCard will serve as the title sponsor.
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