Earlier this year, Mahindra teased three electric SUVs of different sizes. The automaker is preparing for its global premiere in the UK on 15 August, our Independence Day. The venue makes sense as most of the design process for these vehicles is handled by UK-based Mahindra Advanced Design Europe (MADE).
An electric pickup truck could finally be the right product for Mahindra to crack the elusive North American market
We have learned that one in three electric vehicles to come will be a lifestyle pickup truck that will primarily cater to the needs of the North American market. This range of zero-emission products will usher in a new design era for Mahindra & Mahindra under the leadership of Pratap Bose. Mahindra North American Technical Center is said to be leading the engineering part.
Mahindra Electric Pickup Concept
Not much is known about the new Mahindra Electric Pickup or its siblings, but we expect them to be based on a modular platform, likely to take advantage of the recent component-sharing tie-up with Volkswagen Group. Is. As per the partnership, Mahindra gets to use critical EV components from the German giant’s MEB electric platform.
Both single- and dual-motor configurations are expected to be on offer, but it is too early to speculate on output figures or battery capacity. However, it is rumored that the battery packs will be sourced by LG and a Chinese supplier. The range of these three cars is estimated to be more than 400 km.
The Indian SUV specialist has over the years had a strong aspiration to take the brand global, but things are not over yet. However, a design center in the UK and a technology center in North America highlight that Mahindra has not given up on its global ambitions.
Mahindra Electric International Plans
The acquisition of SsangYong failed to produce the expected results and previous attempts to enter the North American market were also unsuccessful. The Roxor has been embroiled in a protracted legal battle with Jeep, which eventually led to a significant redesign of its product by Mahindra. The company will be hoping that the new electric pickup truck and its SUV sibling can give it the much-needed break in North America and other key overseas markets.
In a significant boost to Mahindra’s global EV plans, British International Investment has announced an investment of up to INR 1,925 crore in a new electric 4-wheeler unit that will be wholly owned by M&M.
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To be incorporated under the banner of Electric Vehicle Company, the new entity will have a capital inflow of around Rs 8,000 crore (USD 1 billion) between FY24 and FY27, with both BII and M&M funding like-minded private investors. Will bring More details about the EV company are expected to be revealed during the world premiere of the 3 new EVs next month.
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