Currently the world’s largest manufacturer of electric vehicles by volume, China-based BYD is looking to enter the mainstream EV market in India. BYD has been operating in India since 2007, but previously its operations were limited to manufacturing batteries, electronic parts, and mobile phones.
BYD Atto 3 electric SUV to be priced at around Rs 25 lakh; will rival the likes of MG ZS EV and Hyundai Kona EV
BYD has begun selling batteries and bus chassis to the maker of electric buses, Olectra, since 2016. In 2021, BYD launched the e6 electric MPV at a starting price of Rs 29.6 lakh. The e6 MPV has a range of 520 km and is exclusively sold to corporate and fleet customers. With the e6 receiving a good response, BYD is looking to target the passenger EV segment.
BYD Atto 3 India Launch Plans
The BYD Atto 3 will be initially assembled at the company’s facility in Sriperumbudur, near Chennai. BYD intends to sell 10,000 built cars in India over the next two years. Based on the feedback, the company may consider setting up a local manufacturing unit.
To show its seriousness about the Indian market, BYD will participate in the upcoming 2023 Auto Expo. The Warren Buffett-backed company will showcase a range of products including sedans, hatchbacks, and SUVs. BYD’s state-of-the-art Blade Battery technology will also be on display.
In the context of additional screening that Chinese companies usually face in India, BYD said its existing operations and infrastructure do not require any approvals. With a target of achieving a 10-15% market share in the passenger EV segment by 2030, BYD has aggressive plans for India. However, the company has not yet fully defined its strategy to reach that goal. A lot will depend on the success of the Atto 3 and other upcoming EVs that will be showcased at the 2023 Auto Expo.
Due to the increase in assembly operations, BYD will be hiring about 100 people by the end of this year. With a target of selling 10,000 electric vehicles in 2 years, BYD will also expand its dealer network. At present, it has 12 dealers in 12 cities. In the next 6 months, this number will be increased to 24 outlets in 18 cities. More outlets can be opened depending on the demand.
Features of BYD Atto 3
As sold in the international markets, the BYD Atto 3 sports a sporty profile with sleek headlamps, closed-off grille, funky alloy wheels, chrome-lined windows, sloping roofline, and connected tail lamps. Other key features include a panoramic sunroof, electric unlocked tailgate, roof rails, and electrically heated, retractable, and adjustable exterior mirrors.
The interiors are ultra-luxurious with a plethora of futuristic design elements in the cockpit area. Chrome accents are widely used, which guarantees a high-end, regal atmosphere. Some of the key features include a large 12.8-inch touchscreen infotainment system, 5-inch digital instrument panel, electric power-assisted steering wheel, premium Dirac HD audio system with 8 speakers, Driver and front passenger seats, synthetic leather, USB C and USB A connections. Are included. Heated seats and voice commands.
The Atto 3 ADAS offers a wide range of features including an Automatic Emergency Braking System, Adaptive Cruise Control, Front and Rear Collision Warning, Blind Spot Monitoring, Lane Keep Assist, Lane Departure Alert, Rear Cross Traffic Alert, and Rear Cross Traffic Brake. Features included. , The safety kit also includes front, side, and curtain airbags, a tire pressure monitoring system, an electronic stability program, a traction control system, and hill descent control.
Equipped with a 49.92 or 60.48 kWh battery pack, the BYD Atto 3 produces 204 PS of maximum power and 310 Nm of peak torque. The range is 480 km with a 60.48 kWh battery pack as per NEDC standard. The Atto 3 accelerates from 0-100 kmph in 7.3 seconds.
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