Thursday, October 28, 2021
HomeLifestyleMYNTRA STARTS DIGITAL MALL TO BOOST THEIR ONLINE-OFFLINE SYNERGY

MYNTRA STARTS DIGITAL MALL TO BOOST THEIR ONLINE-OFFLINE SYNERGY

Bengaluru: Flipkart-owned fashion marketplace Myntra has started a ‘digital mall’ on its app to offer users a shopping mall-like experience. Shoppers can essentially enter specific brand stores and check out the latest products, price discounts, and the overall offering.

The Myntra Mall currently has 30 brands– a combination of online and offline– with their customized ‘official brand stores. And will have 60 brands and clock 1 million everyday visits by 2021-end. The digital mall will be permanent on the app and will continue adding new brands to the digital mall.

India’s fashion retail aspect is fast growing as Flipkart, Myntra, Amazon, and Reliance Retail Ltd make a touch to evolve as the top stores. Ramping up partnerships with offline retailers, who continue to be upset by the pandemic.

Lalitha Ramani, chief product officer of Myntra said the digital mall is like a one-stop adventure, with no distraction or discovery method, for brand-conscious buyers.

This is a game-changer for brands which helps in correlating to customers and can help them to create a proper online appearance. We aim to democratize fashion with the help of technology. In cooperation with brands, offering them a stage to engage with customers,” Ramani said.

ALSO CHECK: Get a tremendous discount with Myntra Coupons and  Flipkart Coupons

The Myntra Mall will return to the fore endless possibilities for brands to acquire and engage consumers in an effective and unique way. Especially now, when going to malls has slowed down, she added.

With nearly 50 million first-time buyers assumed to buy online in 2020, and fashion being the first touchpoint on e-commerce websites. E-tailers are aggressively adding value on focused brands, forming strategies about online-offline partnerships, and boosting individual labels.

Similar To other e-commerce websites, Myntra has also been actively looking for offline labels to generate greater synergy. Even as shopping malls are opening slowly. Large offline retailers have also been massively banking on online appearance to boost their sales.

The Myntra Mall allows brands to show their collection under one roof while creating a customized experience for shoppers on a digital platform. Myntra will be increasing space within the digital mall for engaged brands to have an official brand store.

The platform will also provide them a degree of control over the design, content, and expertise offered to consumers. Along with the strength to auto-refresh content from a brand’s product catalog at frequent intervals.

Myntra’s synergizes with the brands to allow deliveries using the company’s omnichannel technology. Will give consumers a single view experience. and also help in establishing an ecosystem for united supply chain capabilities.

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Latest

Electric bike that can run up to 160KM in a single charge has arrived, the battery gets charged instantly!

If you want to get rid of expensive petrol then you can buy this electric bike. Recently, the Made in India two-wheeler company e-Bike...

Monalisa wore mini shorts to show her waist, fans went crazy

TV and Bhojpuri actress Monalisa is also known for her style along with acting. She makes headlines every day due to her beautiful and...

Are you going to sell your car? Know what to do with your FASTag or you will get a big loss

FASTag: If you are also selling your car or have recently sold your car, then know what will happen to the FASTag installed on it?  Are...

Mahaloot Offer! Buy a Brandnew smartphone of Redmi for just Rs 199, know-how can you get this phone

Realme smartphones can be bought at very cheap prices. Redmi Note 10S can be found for just Rs 199. Let's know the offers and...

Horoscope 28 October 2021: These 5 zodiac signs are going to shine on Thursday

On Thursday, the totals of your journey can be made. The day will be auspicious for investing in policy and the stock market. Your...

Subscribe

* indicates required