Following Twitter’s lead, Google has now declared that email sender names will henceforth include blue checkmarks to help prevent fraud. The brand debuted Brand Indicators for Message Identification (BIMI) in Gmail for the first time in 2021. By using this function, the sender’s company logo can be seen alongside his email.
The name will display with a check mark.
The feature has been improved, the business claimed in a statement. In an email from a sender who uses BIMI, the recipient will notice a checkmark next to the sender’s name. Customers will be able to determine which emails were sent by the confirmed sender thanks to this. All Google Workspace, G Suite Basic, and G Suite Business clients now have access to this service. Additionally, owners of personal Google accounts can use this facility.
Companies that have used the BIMI feature will automatically
receive a checkmark. According to the tech company, spam is identified and prevented by email’s robust verified users and email security system. additionally provides email senders with a chance to raise brand trust. Having said that, it improves the email ecosystem for everyone and raises trust in the email’s origin.
Following the removal of all legacy blue badges by Elon Musk’s company
Twitter, and Google has introduced a blue checkmark. The parent company of Google, Meta, is also experimenting with paid verification on Facebook and Instagram. Its monthly charge for the web remains at $11.98, and its monthly fee for mobile remains at $14.99.
Users of verified accounts on Meta will receive a verification badge
from Mark Zuckerberg, the CEO of Meta, increasing their exposure on both platforms and giving them priority access to specialized support. In February, this feature was introduced in Australia and New Zealand, and it will soon be available in additional nations.
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