Netflix is now going after customers who divulge their login information to friends and those who live elsewhere. The streaming service started its campaign against password sharing in a few Latin American nations before extending the experiment in February to include Canada, New Zealand, Portugal, and Spain. Due to the company’s intense concentration on growing its user base in India with its ad-supported plans, it is not accessible there.
Users in the US, on the other hand,
will now have to pay an additional fee if the primary account holder wants to share the account with friends and relatives. The business states in a blog post that “A Netflix account is for usage by one family. Every member of that family may use Netflix from anywhere, whether they’re at home, traveling, or on vacation, and they can benefit from new tools like Transfer Profile and Manage Access and Devices.
How much more does sharing an account on Netflix cost?
Users can share their Netflix accounts with people who live in the same home, according to Netflix. Users must pay $7.99 (about Rs 661) per month for that. Readers should be aware that this pricing is only applicable to the US market, and that Netflix will use various marketing tactics depending on the market.
According to The Verge,
customers who subscribe to one of Netflix’s two cheapest plans. Basic or Standard with Ads, which cost $9.99 (Rs 830) or $6.99 (Rs 589) per month. Respectively, are unable to add a second account. One additional member may be added for $7.99 per month if the user has the Netflix Standard plan ($15.49 or Rs 1,290 per month). For the same $7.99 per month, anyone with Netflix premium subscriptions that promise 4K playbacks can add two more people.
Users in the UK will also be able to access Netflix,
but they will have to pay GNB 4.99 (about Rs 510). By going to “manage access and devices” in the Settings section, Netflix recommends customers keep an eye out for freeloaders. Here, a user can view all of their Netflix-connected devices. As it pursues users who share accounts with others, Netflix hinted in its most recent quarter’s results that it expects setbacks. Long-term expansion is anticipated by the corporation, though.
Given the size of the population and the high rate
of smartphone adoption in nations like India, the corporation may need to adopt a different strategy there given the significant growth it experiences there. In February, IB minister Anurag Thakur met with Ted Sarandos, co-CEO of Netflix. The union minister had been informed by Sarandos that regional material from India was the most popular worldwide.
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