Tuesday, June 17, 2025
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Shop smarter with ChatGPT — browse and buy from home!

ChatGPT New Feature: On Tuesday, OpenAI revealed that users may now immediately browse, compare, and even purchase products using ChatGPT.

New ChatGPT Feature: OpenAI revealed on Tuesday that users may now utilize ChatGPT to search, compare, and purchase products directly. Everywhere ChatGPT is utilized, Plus, Pro, Free, and logged-out users will also have access to this service. The products displayed on ChatGPT are independently chosen and are not ads, according to OpenAI.

ChatGPT New Feature

AI will now be used to shop.

Users can now look for products on ChatGPT, evaluate their features, and choose to purchase them directly from ChatGPT. In addition, consumers will find direct links to make a purchase, user reviews, prices, photo information, and personalized recommendations.

ChatGPT’s Product Search

According to OpenAI, a lot of users of ChatGPT do so with the goal of finding information and making purchases. For instance, ChatGPT will recognize the buying intent from the phrase “I want to buy costumes for my two dogs” and display a visual product carousel along with information and connections to relevant websites. The GPT-4o and 4o-mini models will have this feature.

ChatGPT's Product Search

Products will be sent to you based on your inquiry.

When ChatGPT determines a user’s intention to purchase anything based on a user’s question, it displays a product. The user’s query and additional information (such as ChatGPT’s memory or custom instructions) are used to infer this intent. Prices and reviews from outside vendors may be included in the product listings that ChatGPT displays. Alternative pricing from other sellers of that product may be displayed to the user when they click on a price. The starting price that ChatGPT shows, though, comes from the first vendor and might not be the best deal.

Read More: UBI Hiring 500 SOs—Apply by May 20!

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