Amazon Prime Users Face Price Hike June 17

Amazon Prime Video in India: Starting on June 17, accessing ad-free content on Amazon Prime will require payment.

Prime Video in India: Using Amazon Prime to enjoy ad-free content will no longer be the same. Prime will begin displaying ads on its platform on June 17. Although Prime made this announcement last year, Indian viewers will now be subject to the rule as well. In order to watch ad-free films and web series like “Panchayat,” “Mirzapur,” and “The Family Man,” fans will now need to pay more. Reports state that Amazon has already begun emailing its customers requesting this information.

The additional amount that must be paid for ad-free content

Up until now, Prime members could watch content without advertisements, but the firm has now changed its previous plans, which will have an impact on consumers’ finances. Users will need to select the add-on option in their current Prime subscription if they wish to watch content without any advertisements. There will be an extra charge of Rs 129 per month or Rs 699 per year for this ad-free experience. The business stated that it will now offer Rs 699 as a discounted price, but that it will charge Rs 999 as an add-on for ad-free content.

In India, several Amazon’s popular programs, including “Panchayat,” “The Family Man,” and “Mirzapur,” are highly favored. The teaser for Panchayat’s upcoming fourth season, which premieres in July, was just revealed. In this case, the audience’s experience will undoubtedly suffer if they are forced to view advertisements in between these presentations. Users will now need to spend a significant sum to avoid this.

What is the company’s position on this?

Amazon’s action is comparable to that of Jio-Hotstar and Netflix, two major OTT services. Although these OTT platforms have already adopted ad-supported models, the business claims that Prime Membership users’ experience won’t be negatively impacted and that ads will be kept to a minimum. Users’ preference for watching content with ads or their adoption of the new ad-free model is still up in the air.

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