In the upcoming years, the top two-wheeler producer Yamaha Motor will concentrate on producing motorcycles for the luxury market. So riders to experience a bike with improved performance. The source of this information is Yamaha. The business plans to add more products to its line in the 700cc bike market. Yamaha Motor India’s Senior Vice President (Sales), Ravinder Singh, stated: “We cannot disclose the details of the upcoming models right now, but we can claim that the company’s focus will be on the premium segment.”
What was said by the business?
“To meet the expectations of young Indian riders, the company will continue to offer bikes in the 149cc to 155cc as well as higher ranges,” stated Ravinder Singh. Our primary goal will be to create bikes that provide users with exceptional performance and an amazing experience.” In December 2023, Yamaha also introduced the MT-03 and R3 models, both of which have been quite popular, in the 300cc class. The company intends to expand its line by introducing additional models in the 700cc class. He went on, “The company’s wide range of products is intended to satisfy the needs of both new and existing clients who choose sporty, fashionable motorcycles as well as those who wish to upgrade. which the business plans to release the YZF R7 and MT-07 for.
The intention is to draw in young people.
The company claims that there have been several changes in the luxury bike market in India in recent years, including many noteworthy trends. whereby young people today seek out amazing new experiences. The premium category is always in demand because they want new models with improved performance, cutting-edge technology, and fashionable designs. “Yamaha targets to attract urban and semi-urban markets and customers in the age group of 18-25 years.”
The company’s goal is to capture more market share.
The business claims, “Despite difficulties like a severe shortage of semiconductors, the company maintained its growth in 2022 by selling 5.5 lakh units. In 2023, Yamaha’s success led to sales of 6.4 lakh units. Furthermore, “Yamaha’s market share in the premium segment has increased from 10 percent in 2019 to 15 percent in 2023, and the target is to increase it to 17.2 percent this year.”
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