Chatbot chats now show ads—Google’s big move!

AI advertisements Chatbots: Generative AI is posing a serious threat to Google, the industry leader in search engine optimization up until this point.

Ads in AI Chatbots: Generative AI is posing a serious threat to Google, the industry leader in search engines up to this point. Google now intends to display advertisements in its AI chatbots in order to address this issue. A Bloomberg report claims that Google is taking this action in an effort to keep its position as the industry leader in digital advertising.

Google’s latest strategy

AI chatbots are now able to converse with Google’s AdSense for Search service, which was previously utilized to show advertisements in website search results. In order to do this, the business tested several AI search apps last year and this year, including iAsk and Liner. Understanding how advertisements function in the era of AI-based dialogues is the aim of these tests.

Google’s search business is being challenged by whom?

Since the arrival of ChatGPT in late 2022, Google’s conventional search business has been threatened. AI chatbots have become popular as a way for people to get their inquiries answered. Google has responded by introducing its own AI chatbot and incorporating AI overview into search, which enables users to obtain immediate answers without visiting any websites.

However, the problems didn’t stop here. These days, new platforms like Perplexity AI are appearing that leverage a variety of AI technologies, like OpenAI and China’s DeepSeek, to provide consumers with quick and precise responses.

In the meantime, Google is dealing with a significant legal issue in the US. Google was found guilty by a federal judge of keeping a monopoly in the market for digital advertising on the open web. This case’s hearing is still ongoing, and it might have a significant effect on Google’s search company moving forward.

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