The demand for the iPhone 13 series has slowed down and it will further cut production estimates. Earlier, Apple reduced its iPhone production estimate for this year from 90 million to 80 million.
According to industry sources reported by Bloomberg, Apple has informed its suppliers that demand for the iPhone 13 series has slowed and it will further cut production estimates. Earlier, Apple slashed its iPhone production estimate for this year from 90 million to 80 million due to ongoing chipset constraints, and now it looks like those numbers will be revised again.
Apple is waiting for the holiday season
A big reason why Apple’s demand is down is that consumers are choosing to avoid buying hard-to-find iPhones. Despite ongoing struggles, analysts forecast a record holiday season for Apple, with projected Q4 sales totals exceeding $117 billion, or 6% better than the same period last year. Apple’s major component suppliers and assembly partners have yet to comment on the matter.
Holiday season has a good record
The company is still on track for a record holiday season, with analysts forecasting sales to grow 6 percent to $117.9 billion (approximately Rs 8,84,055 crore) in the last three months of the calendar year. But it won’t be the blockbuster quarter that Apple and Wall Street originally envisioned. Shortage and delivery delays have disappointed many consumers and with inflation and Omicron variants bringing new concerns for shoppers troubled by the pandemic, they may skip purchases.
Expectations from the 2022 model
This could mean skipping the iPhone 13 altogether and waiting for an upgrade next year when its successor comes out. The current lineup, which starts at $799 (approximately Rs. 59,890) for the standard model and $999 (approximately Rs. 74,890) for the Pro, is considered a minor update from the iPhone 12 at Rs. . Major changes are expected for the 2022 model, which will give some buyers a reason to wait.