In September 2023, Honda Cars India reported monthly domestic sales of 9,861 units, a 13% increase from the previous year. The company exported 1,310 units in the previous month. In September 2022, the business had sold 8,714 units domestically and 2,333 units abroad.
The recently introduced Honda Elevate
is the primary factor behind the brand’s sales in the nation experiencing such a big increase. The market’s consumers are responding quite well to the new Elevate. The 2017 Elevate is one of the most reasonably priced mid-size SUVs on the market, with prices ranging from Rs 11 lakh to Rs 16 lakh. Delivery of it commenced in September 2023.
Company Announcement
Announcing the debut of the brand-new Honda Elevate, Yuichi Murata, Director (Marketing and Sales), Honda Cars India Limited, stated, “Honda Cars India is in an exciting phase. During this holiday season, the new SUV has established itself as the market leader and is greatly boosting sales. In their respective segments, the Honda City and Amaze are also doing well. He continued, “At the start of the festival season, the auto industry is seeing robust demand. This year’s holiday season will be longer, so we anticipate that this momentum will continue, which is quite positive.
Market Dynamics and Products
The Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyrider, VW Taigun, Skoda Kushaq, and MG Astor are competitors of the new Honda Elevate in the market. It has a single 1.5-liter i-VTEC petrol engine that comes in manual and CVT configurations. In the Indian market, the firm is presently selling the City Sedan, City Hybrid, Amaze, and Elevate.
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